6. Ed Ruscha

• Artist, associated with Pop art
  
• Wide range of media including painting, printmaking, drawing, photography, film
  
• He finds inspiration from book design and typography – his overarching theme is words and their constantly shifting relationships with context and message. He has designed his own typeface which he calls "Boy Scout Utility Modern"
  
• 'Pay nothing until April' (2003) seen in exhibition at the Hayward Gallery, 2009